Has Instant Access to Aussie Music Made It Feel Less Special?

Max the Knife at BIGSOUND, 2024.

There was a time when discovering new music felt like an event; lining up for an album, waiting for a radio premiere, or digging through vinyl bins. Today, Australian music is more accessible than ever, available instantly at the tap of a screen.

But has that accessibility come at a cost? With music always at our fingertips, are audiences less invested in it? Or has this shift created new opportunities for artists to connect more deeply with their fans?

Why Accessibility Can Lead to Audience Fatigue

1. Less Anticipation = Less Excitement – When music was harder to access, its release felt special. Now, with instant streaming, there’s little build-up.

2. Too Much Choice = Overwhelm – Listeners can shuffle through endless tracks, making it harder for Aussie artists to hold attention.

3. Decreased Perceived Value – When music is cheap and easy to access, it doesn’t feel as special.

Why Accessibility is Also an Opportunity

1. More Ways to Engage Fans – Artists can connect directly through social media and digital communities.

2. Independent Artists Have a Shot – Streaming has levelled the playing field, reducing reliance on labels.

3. Live Music Feels More Special – In a world of endless streaming, concerts and live experiences hold more value.

4. Music Discovery is Constant – Listeners are always looking for new music, creating chances for emerging artists.

Final Thoughts

Yes, instant access has changed how we experience music, but that doesn’t mean Aussie artists are at a disadvantage. The key to standing out? Engaging deeply with fans, creating unique live experiences, and consistently delivering fresh content.

📍 Want more insights on the future of Aussie music? Read my full breakdown on Substack— https://shorturl.at/HEWib