Build Real Fandom. Grow Your Career.
Honest advice, practical strategy, and culture-building support for artists, labels, and music teams who want to connect minus the cringe.
Fandom Curation
Transform your audience into a true fandom and build a culture that lasts. Fandom Curation helps artists and teams design fan experiences that go beyond surface-level engagement—think custom Discord communities, culture-building rituals, and playbooks for authentic connection. I focus on turning listeners into loyal superfans, creating digital spaces where people feel seen, valued, and inspired to participate—without the cringe.
Artist Coaching
Unlock your potential and move your music career forward with honest, practical support—no generic advice, no busywork. Artist Coaching is for musicians who want clarity, growth, and real progress. Whether you’re just starting out or ready to level up, I offer tailored strategy, actionable plans, and direct feedback to help you cut through the noise and build lasting momentum in your career.
Education & Workshops
Empower your team, community, or organization with practical, engaging education on digital strategy and fan connection. Through keynotes, workshops, and custom training (including my signature “Post, Share, Repeat” talk from SXSW Sydney), I help musicians, community groups, and small businesses streamline their social media, build digital confidence, and discover new platforms for sustainable growth—so you can make an impact without burning out.