Is the Over-saturation of Music Contributing to the Downfall of Aussie Music?
- Georgina Fiske
- Mar 3
- 1 min read
More music is being released than ever before. Streaming platforms are flooded with new songs daily, and while this should, in theory, create more opportunities for artists, it’s also making it harder to stand out.
For Australian artists, the challenge is even bigger. Competing with global acts, fighting for playlist placements, and capturing attention in an era of short-form content, breaking through feels tougher than ever. But is over-saturation killing Aussie music, or is this a shift artists can use to their advantage?
The Challenges of Over-saturation for Australian Artists
Harder to Get Noticed – More music means more competition, making it easy for great tracks to get lost.
Declining Industry Investment – With so many options, labels and media often favor international artists.
Shorter Attention Spans – If a track doesn’t grab listeners in seconds, it’s skipped.
Less Radio & Playlist Support – Globalised algorithms often prioritise major international releases.
How Aussie Artists Can Still Break Through
Find a Niche Audience – Smaller, highly engaged communities are proving more valuable than mass exposure.
Engage Directly with Fans – Social media, Patreon, and exclusive content help build loyal followings.
Strengthen the Local Scene – More collaboration and independent initiatives are helping Aussie music thrive.
Take Control – Self-releasing and strategic marketing give artists more freedom than ever before.
Final Thoughts
Over-saturation is real, but it’s not the end of Australian music. The game is changing, and the artists who adapt, engage, and create their own spaces will be the ones who rise above the noise.
Read my full breakdown on Substack— https://shorturl.at/YEDMv
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